It’s not everyday I walk into a business and feel like I could stay there all day.
Spruce floral shop however is just that type of business!
Spruce is located in South Minneapolis on the corner of Chicago and 48th. When you walk in you are treated to a mixture of vintage potted plants, amazing smells of...
Category Archives: INSPIRATION
Spruce: Flowers & Home
The Twins Project
What is The Twins Project?
I started The Twins Project years ago with the birth of my God-Daughters Hailey & Madison. However, it did not take full shape until this last year.
Hailey & Madison
After meeting the beautiful miracle-girls, I realized there are quite a few Twins in my immediate life! My sister-in-law is a twin, a...
April 8, 2010 - 4:47 pm - beautiful work erica!!
April 8, 2010 - 3:42 pm - Gerri-Thank you for your very warm and sweet comment!! It was a pleasure meeting your daughters years ago through my friend Karly! Hopefully you and I will cross paths in the future.
April 8, 2010 - 3:22 pm - Hi Erica, These two amazing young women are my daughters, Kelli and Kristin. In the past, their father and grandfather were portrait photographers thus we've had many pictures taken of our twins over the years. These images of yours are as equally wonderful! Thank you so much for including them in your project. You are correct in saying that they are very much alike, yet so very different. I will cherish these images forever! Their mom - Gerri Pletsch
April 8, 2010 - 2:48 pm - LOVE these! one of my great friends just had twin boys--double the love! can't wait to see more of these, Erica!
Beautiful New Logo & Letterpress!
A few months ago I met a wonderful woman, Lara Casey, who quickly has become an inspiration to myself and many others. She is the publisher and editor-in-chief of Southern Weddings Magazine. I spent an afternoon with her and Jeff Holt, a fellow photographer traveling with Lara, and noticed a shift in perspective, not only...
April 13, 2010 - 11:16 am - I absolutely love this new look! I am so happy for you, congrats!
April 1, 2010 - 9:56 pm - i am MADLY in love with the look and the feel of it. congratulations on all the goodness!
March 30, 2010 - 12:40 pm - I am so stinking happy and proud of you. Awesome.
March 29, 2010 - 6:37 pm - Erica, this is simply gorgeous! Totally love it and I feel like it fits you so well. Amber told me she had a card for me and I can't wait to see it in person! <3 letterpress!
March 29, 2010 - 5:12 pm - I LOVE this! Wow, congrats, Erica! This is just fantastic. So incredibly proud of you and humbled to even get the chance to witness you grow. You are a blessing. Thank you for these kind words and even moreso for all you do to inspire.
March 29, 2010 - 5:04 pm - Oooh pretty! Save one (or two) for me please :)
March 29, 2010 - 4:48 pm - GORGEOUS! Could not be more thrilled for you on this new branding - sooooo so you.
Happy Friday!
“The secret of happiness you see, is not found in seeking more, but in developing the capacity to enjoy less.” ~Socrates
Ms. W and New Orleans
I woke up today to find Minnesota winter at it’s most beautiful. Sure, I’m going to have to leave my office in a bit and drive my car, to which I’m sure, MN nice may not be within each person that’s out there driving in the expected 13 inches, but the snow that’s falling outside...
Serendipitous encounters
I traveled to Spain in January 2009, hoping to find a smile, hoping to see love in people and believing the coffee would be better in the land of mysticism. My agenda was simple, see whatever I find. I didn’t make a list of iconic things I MUST SEE, I did however know a great...
January 21, 2010 - 10:28 pm - What a beautiful comment from a beautiful and talented lady! I love those moments where you find yourself IN the moment. Once you do that, future moments become more important than the reasons why you got there.... and you continue to find (not look) for those moments again and again:)
January 21, 2010 - 2:44 pm - And it is just so.
For the simple fact…
For the simple fact it’s the end of a year, I’m prompting myself to say good-bye and hello at the same time. Sounds like a line from The Sound Of Music, but I promise, it’s not. I like many of you are pondering, “what will I do next year to improve this life I am...
NEW EVERYTHING! BRAND, WEBSITE and BLOG
I’m thrilled to announce my new BRAND, WEBSITE, CHILDREN WEBSITE and BLOG!
The entire process has developed over the course of many months! To see it all come together is so wonderful! studio 188 photography was a great company name, but after a few years of always adding on my name, I thought, Why isn’t my...
January 8, 2010 - 11:39 pm - Congrats on the new site! It's beautiful Erica. LOVE seeing some of our favorite pics on here; I still get tears in my eyes every time I see them. You're always able to capture just the right moment in time; for that I am so very grateful.
January 5, 2010 - 8:38 pm - Thanks so much! It's been quite a ride so far and can't wait to see what is ahead!
December 22, 2009 - 5:15 pm - Congratulations my dear!!! I'm SO happy for you! LOVEe
December 18, 2009 - 8:45 am - Congrat's on the new website and company name!!! The site is beautiful. It has been fun to watch your business evolve throughout the years. Here's to continued sucess!


by Erica Loeks
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